Bakery

Gourmet Buns

One of the hottest trends in tailgating involves the bread or buns for burgers and brats. Gourmet burgers are a hot trend in foodservice, and supermarkets can take advantage of this growing trend and the higher margins that follow by offering better burgers served on gourmet-style buns.

Made easy with Euro-Bake gourmet buns from Lantmännen Unibake USA, crafted artisanal buns are available in a wide assortment, including brioche, pretzel, ciabatta and jalapeño cheddar. Chefs also can choose from par-baked and fully-baked gourmet buns to create signature burgers, sliders and sandwiches such as the Dry Rubbed Hottie or Umami Burger.

Other leading bakers are introducing artisan breads that appeal to the hungry tailgating consumer.

Boulart recently unveiled the new Artisan Square breads for burgers and sandwiches. The Artisan Square comes fully baked and frozen and is made with just four ingredients (flour, water, yeast and salt), with no additives, preservatives or added sugar.

Bridor has introduced Au Pain Doré Soft Artisan Bread, billing this product as a whole new category of sandwich breads. This versatile bread can be used for sandwiches, burgers, paninis and sweet or salty bites. It offers the right balance between crust and crumb, resulting in a bread that is thinner and easier to eat.

Ace Bakery announced results of a recent poll of 5,000 Canadians from coast-to-coast who were asked to share details of their favorite food. Stacked up against iconic Canadian classics like poutine and maple syrup, the burger was revealed as one of the most commonly and popular consumed foods amongst Canadians. In fact, nearly 40% of Canadians indulge in a burger every week.

Inspired by this research, this summer Ace Bakery encouraged consumers from across the country to vote for Canada's Ultimate Burger. Four tantalizing gourmet burger contenders were in the running, with playful names like Old Faithful, Bangin' BBQ, Hot Chick and House of Carbs. Up for grabs were two ultimate grilling prize packs, each including a Big Green Egg BBQ and a fabulous Suite of EGGcessories.

Which burger reigned champion in Canada's hearts and stomachs? With over 70,000 votes cast, it was a clear win for Old Faithful, receiving 40 percent of the votes. "Canadians voted for a timeless, yet elevated burger creation taking note of the gourmet bun," Rouleau remarks. The Old Faithful features beef, bacon, cheddar cheese, caramelized onions, and sautéed mushrooms. And, of course not to be overlooked, the bun: an Ace Bakery Sesame Rosemary Gourmet Bun.

"We are really proud of our Gourmet Bun line-up and want consumers to discover that they can have remarkable burgers in their own backyard. Our Canada's Ultimate Burger Contest achieved just that; we helped consumers across the nation enhance their burger experience while being excited and engaged," says Sophia Rouleau, marketing manager at Ace Bakery.

The trend for better-quality ingredients continues to strengthen, including a demand for gourmet burger buns. This is not surprising to the team at Ace Bakery who cite the Better Burger Phenomenon. "In the past, the focus was on upgrading the protein. Today we're seeing more consumers take notice in the bun itself, the burger's carrier. A high quality gourmet bun is essential in creating the very best burger experience," states Roy Benin, President at Ace Bakery.

So what makes a burger bun gourmet? "We're passionate about real ingredients, simple recipes, absolutely no preservatives and respecting time-honored artisan baking techniques," says Benin.

Credit also goes to master baker Marcus Mariathas for his closely guarded recipes and decades-old starter doughs that provide the rich flavor in every Ace Bakery baked good. Ace Gourmet Buns are offered in three varieties: Classic, Sesame Rosemary and Cheddar Ciabatta.

The next big thing for Ace? "We're always innovating and testing new flavors. Watch out, bread fans! We will be unveiling some new holiday items this fall for a limited time. Particularly, Country Stuffing and Cinnamon Raisin Brioche," shares Benin.