The Puratos Group, which offers a wide range of bakery, patisserie and chocolate products worldwide, opened its new headquarters and innovation center last week in Pennsauken, New Jersey.

Puratos Corporation has invested $10 million to create the 23,700-square-foot facility, which the company says is designed to bring management, sales, marketing and technical teams closer together in a collaborative environment for its customers and consumers.

The centerpiece of the expansion is the Innovation Center, which provides the company's customers with access to the latest industry equipment, expertise and training, as well as in-depth research into international trends.

“Helping our customers be even more successful with their businesses is behind our continuing expansion here in the United States,” says Daniel Malcorps, Puratos Group CEO. “With this new Innovation Center, we want to inspire our customers with better ideas based on consumer expectations, and support them in the development of their products and help them solve technical challenges.” We are dedicated to anticipating and responding to consumer changes and their evolving expectations through a process of constant innovation. Thus, innovation is at the heart of everything Puratos does."

Puratos Innovation Centers support a global team of more than 504 technical advisors who work with customers large and small, in the bakery, patisserie and chocolate-making sectors. This includes artisans and industrial manufacturers, quick service restaurants and large supermarkets, among others.