Christina Minardi has been promoted to executive vice-president of operations at Whole Foods Market. She was previously the Northeast regional president, overseeing 40 stores in three states. Ms. Minardi first joined Whole Foods in 1995.

In her new role, Ms. Minardi will lead four regions while co-leading the integration with Amazon, re-imagining the customer experience and driving e-commerce initiatives, Whole Foods said. She also will lead other key store and regional programs.

John Mackey, co-founder and c.e.o. of Whole Foods

“I’m thrilled to welcome Christina to the leadership team, and I look forward to working with her to build an exciting future,” said John Mackey, co-founder and chief executive officer of Whole Foods. “I know she will be an integral part of building our relationship with Amazon and helping drive our shopper experience.”